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Selling Online: Your Words Sell, Not Your Products

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Salescopy, Selling products online, how to sell products online

Don't be intimidated when it comes to selling products online! Anybody can do it, in fact, a caveman can do it; it only takes a little guidance to get the ball rolling sometimes.

Every internet marketer starting out needs to understand right away that the product isn't necessarily what sells 80% of the time, it is the salescopy that sells. It doesn't matter if you are selling a piece of belly button lint or the hottest new product on the face of the earth, if you don't present your product to your customer in the proper fashion you will find that you have spun your wheels.

Did you know that if you don't capture you reader's attention in the first few seconds of landing on your page, you have pretty much LOST A CUSTOMER FOR LIFE!!! It is true. Market research shows that if you don't have your visitors attention in the first 15 seconds that your success rate of converting that visitor into a customer has dropped significantly.

How can you stop this? It is actually quite simple. You must first format the page with a statement that will stick with your customer....

For example, let''s say I have a widget for sale. If you came to my site and the first few lines that you see on my site says: "Welcome to MyWidgetSite.com, home of the 49 cent widgets. Over 1,000,000,000 served." You probably were so bored by reading that lame text that you just left.

On the other hand, imagine if my site have read this:"Discover what over 1,000,000,000 are using to rocket them to fame and fortune!" That probably just caught your attention and now you want to see what the heck it is that is so amazing that over 1,000,000,000 others have had to have it as well.

That one sentence grabbed your attention and now you want more, so I am going to continue to give you more. In fact, all of my salescopy is going to use action phrases to keep you interested.

You shouldn't only use action phrases though when writing salescopy but you should also focus on the bigger picture. Gain credibility, show yourself to be the expert, and then try your socks off to convince the visitor that they cannot live without your product.

Sounds hard? It's really not. Start off by telling your background in the field of your niche product. Write 3-4 paragraphs or more strictly about your background. Then write about why you had the idea to make this product or to actively sell this product. Finally, and this is the easiest part, tell your visitor how this product would benefit them. (If you have testimonials, include a few of them here; if you don't, offer a few copies for test review with the understanding that the free copies are in exchange for a review to be used as a testimonial.)

You should never reveal your price until the very end of the salescopy and then you should start by telling your customer how much your product is worth. If you spent hours researching and developing then your product may be worth $1000. But then tell them that you understand that kind of money seems to be an awful lot to spend on it, even though this is the greatest product since the wheel.You can consider telling them you thought about letting it go for $500 but you had a premonition that you should let a handful of them go for $147 (this being the price that you really wanted to get in the first place.)

Be sure to put the sense of urgency on the matter that it is basically a now or never investment. For instance, if the visitor doesn't buy right now that tomorrow may be too late to ever get this deal again because tomorrow your price could go back to the normal everyday price of $297.

If this doesn't convince them you can follow your sales letter with a series of P.S.'s stating something to the effect of: There are two kinds of people in this world: a.)People who dream and b.)People who do! I have the feeling that you are one of the latter kind of people so the choice is yours, it is down to the wire. If you want to be a dreamer, click away now and never come back but if you want to be a person who does, don't wait for this opportunity to pass you by.

You can continue to follow up with something along those lines because the fact is, if you have held the reader that long, chances are they are pretty close to converting. You may want to follow up with a guarantee: I know this may seem like a lot of money at the moment and being a smart investor, you are probably weighing the pro's and con's. If that's the case, let me do this, I will give you a 30 day test drive. See how you like it. If you don't like it, you get 100% refund, no questions asked. Also, you should have this guarantee somewhere within the salesletter as well.

The guarantee a lot of times is the actual kicker that sells the product so be sure to stand behind your guarantee. 

Sometimes it may require you getting their email addresses and selling them with a kick butt newsletter, but we will cover that in a future lesson. For now, good luck with the salescopy business and good luck selling your products.

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